Visiopharm
Brand Strategy & Brand Design
Cell pathology, artificial intelligence and a visual language that gets to the heart of both — that was the challenge when rebranding Visiopharm, one of the leading providers of pathology software. Our task: to develop a new brand image that mediates between clinical precision and digital modernity.
In addition to logo redesign and color world development, clear segmentations were created for research and clinics, a proprietary iconography and a visual system that develops flexibly in digital applications.
51
coffee
Project consumption
62%
Customer knew what he wanted Rest mind reading
9
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
Visiopharm came with the desire for a new brand image — modern, differentiating and technically up to date.
02
Think
Strategic sorting of brand architecture, target group approach and product worlds — with a clear focus on comprehensibility and precision.
03
Create
Logo redesign, new color system, fonts, iconography and graphic elements — all with a strong connection to cell structure and clear segmentation.
04
Aftermath
The new design provides orientation in a complex field — and turns AI pathology into a visually tangible brand world.
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Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
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