MZM
Time travel on the side.
How do you make a house with history and character shine digitally? By daring to do something creative. For the Munich Fashion Center, we developed a website that combines the past and the present — visually, in terms of content and in user navigation. Instead of a classic structure, we opted for horizontal scrolling, which creates space for atmosphere and storytelling. Complemented by a new, tailor-made photo shoot, the building itself became the protagonist — staged authentically, stylishly and in a contemporary way.
8
coffee
Project consumption
79%
Customer knew what he wanted Rest mind reading
5
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
A traditional house should be experienced digitally — with style, substance and a special touch.
02
Think
Our concept: Not only to present content, but to stage it. The story of the house becomes a narrative in motion.
03
Create
Horizontal scrolling, big typo, elegant color concept — a website that shows attitude and yet remains charming.
04
Aftermath
The new site inspires — and shows that history and modernity are not mutually exclusive, but can inspire each other.
Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
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