Blu Professionals
Fewer human resources, more real people
It began with a soccer duel and ended with a print job. In between: Pitch win, PowerPoint at its best and an employer branding project that impressed us ourselves. For blu Professional, we developed a campaign that focuses on people — not their HR profiles. From the initial concept to the final refinement, this project included everything we love: attitude, humor and genuine passion.
Because you don't recognize good employer brands by buzzwords — but by people who like to come on Mondays.
22
coffee
Project consumption
73%
Customer knew what he wanted Rest mind reading
3
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
blu was looking for an employer branding campaign that was convincing not only internally but also externally.
02
Think
We developed a strategy that shows attitude — and makes employees themselves the strongest message.
03
Create
A campaign with strong headlines, authentic images, bold design and a print result that leaves an impression.
04
Aftermath
Employer branding with character — celebrated internally, recognized externally, and doused with non-alcoholic champagne.
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Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
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