Data protection

1. Data protection at a glance

General notes

The following notes provide a simple overview of what happens to your personal data when you visit our website. Personal data is any data that can be used to personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. His contact details can be found in the legal notice of this website.

How do we collect your information?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form, for example.

Other data is automatically collected by our IT systems when you visit the website. This is primarily technical data (e.g. Internet browser, operating system or time of page access). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data can be used to analyze your user behavior.

What are your rights with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request that this data be corrected, blocked or deleted. You can contact us at any time at the address given in the legal notice if you have any questions regarding data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analytical tools and tools from third parties

When you visit our website, your surfing behavior can be statistically evaluated. This is done primarily with cookies and so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information about this in the following privacy policy.

You can disagree with this analysis. We will inform you about the objection options in this privacy policy.

2. General information and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with legal data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) may have security gaps. It is not possible to completely protect data from access by third parties.

Note on the responsible body

The responsible body for data processing on this website is:

haf advertising agency GmbH
Viktoriastr. 1
80803 Munich

Telephone: +49 89 693145600
email: werbung@haf.agency

The responsible body is the natural or legal person who, alone or together with others, decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).

Withdrawal of your consent to data processing

Many data processing processes are only possible with your express consent. You can withdraw consent that you have already given at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to yourself or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done insofar as it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection when the browser's address line changes from “http://” to “https://” and by the lock icon in your browser line.

If SSL or TLS encryption is activated, the data that you submit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable legal provisions, you have the right to receive information free of charge about your stored personal data, its origin and recipients and the purpose of data processing and, if applicable, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice for this and for further questions on the subject of personal data.

Objection to promotional emails

The use of contact data published as part of the legal notice obligation to send unsolicited advertising and information material is hereby rejected. The operators of the sites expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam emails.

3. Data collection on our website

cookies

Some of the websites use so-called cookies. Cookies do not cause any damage to your computer and do not contain any viruses. Cookies are used to make our website more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies.” They are automatically deleted at the end of your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.

Cookies that are required to carry out the electronic communication process or to provide certain functions you have requested (e.g. shopping cart function) are stored on the basis of Article 6 (1) (f) GDPR. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as other cookies (e.g. cookies to analyze your surfing behavior) are stored, these are treated separately in this privacy policy.

Contact form

If you send us inquiries via the contact form, we will store your details from the enquiry form, including the contact details you provided there, for the purpose of processing the enquiry and in case of follow-up questions. We will not share this data without your consent.

The data entered in the contact form is therefore processed exclusively on the basis of your consent (Art. 6 para. 1 lit. a DSGVO). You can withdraw this consent at any time. All you need to do is send us an informal message by e-mail. The legality of the data processing operations carried out up to the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you request us to delete it, revoke your consent to store it or the purpose for storing the data no longer applies (e.g. after your request has been processed). Mandatory legal provisions — in particular retention periods — remain unaffected.

4. Analysis tools and advertising

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Google Analytics

This website uses features of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies.” These are text files that are stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization feature on this website. As a result, your IP address is abbreviated by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and Internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

Browser plugin

You can prevent cookies from being saved by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website in full. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie is set to prevent your data from being collected when you visit this website in the future:

More information about how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing

We have concluded a contract with Google for order data processing and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographics in Google Analytics

This website uses the “demographic characteristics” feature of Google Analytics. As a result, reports can be created that contain statements about the age, gender and interests of site visitors. This data comes from interest-based advertising from Google and from visitor data from third parties. This data cannot be attributed to a specific person. You can deactivate this function at any time via the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the “Objection to data collection” section.

Google Analytics Remarketing

Our websites use the features of Google Analytics Remarketing in conjunction with the cross-device features of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature makes it possible to link advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google links your web and app browsing history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on any device on which you log in with your Google account.

To support this feature, Google Analytics collects Google authenticated IDs from users, which are temporarily linked to our Google Analytics data to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing/targeting by deactivating personalized advertising in your Google account; to do so, follow this link: https://www.google.com/settings/ads/onweb/.

The summarization of the data collected in your Google account is based exclusively on your consent, which you can give or revoke with Google (Art. 6 para. 1 lit. a GDPR). For data collection processes that are not combined into your Google account (e.g. because you do not have a Google account or have objected to the merger), the collection of data is based on Art. 6 para. 1 lit. f DSGVO. The legitimate interest results from the fact that the website operator has an interest in the anonymized analysis of website visitors for advertising purposes.

Further information and the privacy policy can be found in Google's privacy policy at: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use so-called conversion tracking. When you click on an ad placed by Google, a cookie is set for conversion tracking. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information collected using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not want to participate in tracking, you can object to this use by slightly deactivating the Google Conversion Tracking cookie via your Internet browser under user settings. They will then not be included in the conversion tracking statistics.

“Conversion cookies” are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

More information about Google AdWords and Google conversion tracking can be found in Google's privacy policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed when cookies are set and only allow cookies in individual cases, exclude the acceptance of cookies for specific cases or in general, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be limited.

Facebook Pixel

Our website uses visitor action pixels from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.

In this way, the behavior of site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook ads can be evaluated for statistical and market research purposes and future advertising measures can be optimized.

The data collected is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook uses the data for its own advertising purposes, in accordance with Facebook data usage policy can use. This allows Facebook to place advertisements on Facebook pages and outside of Facebook. As the site operator, we cannot influence this use of data.

In Facebook's privacy policy, you can find further information on how to protect your privacy: https://www.facebook.com/about/privacy/.

You can also use the “Custom Audiences” remarketing feature in the Ads Settings section under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen deactivate. To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/.

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5. Plug-ins and tools

youtube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA.

When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube's servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you allow YouTube to associate your surfing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used in the interest of presenting our online offerings in an appealing way. This represents a legitimate interest within the meaning of Article 6 (1) (f) GDPR.

For more information on how to handle user data, please see YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

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Google Tag Manager

We use the Google Tag Manager of the company Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). The Tag Manager is used to manage website tags via an interface. The tool itself (which implements the tags) does not process any personal data. However, it triggers other tags, which in turn may collect data. Google receives information about which tags were used and when they were activated.

For more information about Google Tag Manager, please see Google's privacy policy:
https://policies.google.com/privacy

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Hotjar

Our website uses the web analysis service Hotjar from the provider Hotjar Ltd (Level 2, St Julian's Business Centre, 3, Elia Zammit Street, St Julian's STJ 1000, Malta). With Hotjar, we analyze the behavior of visitors to our website (e.g. mouse movements, clicks, scroll height). This helps us to make our offering more user-friendly. Hotjar works with cookies and other technologies to collect data. IP addresses are only collected anonymously.

Details of data processing by Hotjar can be found here:
https://www.hotjar.com/legal/policies/privacy

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LinkedIn Insight Day

We use that LinkedIn Insight Day the LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland). With the help of this tag, we can understand the behavior of visitors who come to our site via LinkedIn ads. This is how we measure the effectiveness of our campaigns and create targeted remarketing lists. The data collected is pseudonymized, but LinkedIn can link it to your LinkedIn account.

You can find more information in LinkedIn's privacy policy:
https://www.linkedin.com/legal/privacy-policy

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Brevo (formerly Sendinblue)

We use to send newsletters and manage email marketing Brevo (formerly Sendinblue), operated by Sendinblue GmbH (Köpenicker Straße 126, 10179 Berlin). Brevo processes your email address and any other voluntary information (name, company, etc.) exclusively to send the content you have subscribed to. The data is stored on servers within the EU.

Further information on data processing by Brevo can be found at:
https://www.brevo.com/de/legal/privacypolicy/

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Leadinfo

We use the service Leadinfo Leadinfo B.V. (Rivium Quadrant 141, 2909 LC Capelle aan den IJssel, the Netherlands) to analyze B2B website visits. Leadinfo uses publicly available information (e.g. commercial register data, IP addresses) to show us companies that visit our website. No personal data is displayed or stored. The use is based on our legitimate interest in targeted B2B communication (Art. 6 para. 1 lit. f DSGVO).

More information:
https://www.leadinfo.com/de/datenschutz/