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UP TO DATE
Thoughts from practice. Articles that explain contexts, classify decisions, and show why good design, clear strategy, and clean communication belong together.
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For years, “Everything must be short.” Short posts. Short videos. Short texts. But in 2025, long-form content is making a massive comeback — and with good reason. Google prefers deep content. AI favors context. And users are finally choosing substance over snack content again.
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Knowledge to take away. Templates, guidelines, and tools from our daily work—designed to structure, decide, and implement things.
Marketing Funnel
From initial contact to conversion: The marketing funnel explains how prospects become customers step by step — and where companies often give away potential.
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Rebranding test
Is a rebrand really necessary or just a gut feeling? With clear criteria and questions, you can quickly assess whether a brand is ready for change.
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Website Buying Checklist
Medium-sized marketing teams now have more tools than ever. The result: license chaos, unused software, data islands. Instead of efficiency, there is confusion.
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Website Relaunch Survival Kit
A website relaunch is not a fair-weather project, but a reality that affects every company sooner or later. Every five years at the latest, the time has come — technology, design trends, SEO requirements and user expectations are developing so quickly that standstill is not an option.
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Creative Brief
What goes into a good creative brief — and why do projects often fail right from the start? A compact overview of structure, content and typical errors.
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How to organize a marketing team
How should a marketing team be structured to work efficiently and scalably? We show common models, roles and organizational approaches.
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Marketing Funnel
From initial contact to conversion: The marketing funnel explains how prospects become customers step by step — and where companies often give away potential.
DOWNLOAD
Coming Soon
Rebranding test
Is a rebrand really necessary or just a gut feeling? With clear criteria and questions, you can quickly assess whether a brand is ready for change.
DOWNLOAD
Coming Soon
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