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Webdesign

Let's be honest: No one wants to read your benefits page

Many B2B websites want it all — build trust, generate leads, show competence. But in reality, very few people are interested in that. Customers don't come to read your services, but to understand whether you can solve their problem. And you can feel that in the first five seconds.

Eva Kunz

NEU

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UP TO DATE

Thoughts from practice. Articles that explain contexts, classify decisions, and show why good design, clear strategy, and clean communication belong together.

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MArketing
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STORY
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branding
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February 15, 2026

What does your brand actually taste like?

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branding
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February 27, 2026

When brands are allowed to smile — and still be taken seriously.

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strategy
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March 3, 2026

What exactly are you doing?

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strategy
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February 24, 2026

If your website smells like a trade show — time to ventilate it

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strategy
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February 5, 2026

Between push notifications and pull thoughts

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strategy
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February 9, 2026

“The website doesn't die — it just changes its role. ”

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Tech
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February 2, 2026

Why we love Webflow -` ♡ '-

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Tech
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February 17, 2026

Vibe coding for companies

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Tech
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February 23, 2026

Wild tool growth: When more tools move less.

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story
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March 2, 2026

The comeback of longform content

Artikel

For years, “Everything must be short.” Short posts. Short videos. Short texts. But in 2025, long-form content is making a massive comeback — and with good reason. Google prefers deep content. AI favors context. And users are finally choosing substance over snack content again.

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Eva Kunz
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Knowledge to take away. Templates, guidelines, and tools from our daily work—designed to structure, decide, and implement things.

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Marketing Funnel
From initial contact to conversion: The marketing funnel explains how prospects become customers step by step — and where companies often give away potential.
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Rebranding test
Is a rebrand really necessary or just a gut feeling? With clear criteria and questions, you can quickly assess whether a brand is ready for change.
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Website Buying Checklist
Medium-sized marketing teams now have more tools than ever. The result: license chaos, unused software, data islands. Instead of efficiency, there is confusion.
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Website Relaunch Survival Kit
A website relaunch is not a fair-weather project, but a reality that affects every company sooner or later. Every five years at the latest, the time has come — technology, design trends, SEO requirements and user expectations are developing so quickly that standstill is not an option.
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Creative Brief
What goes into a good creative brief — and why do projects often fail right from the start? A compact overview of structure, content and typical errors.
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How to organize a marketing team
How should a marketing team be structured to work efficiently and scalably? We show common models, roles and organizational approaches.
Coming Soon
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Marketing Funnel
From initial contact to conversion: The marketing funnel explains how prospects become customers step by step — and where companies often give away potential.
Coming Soon
DOWNLOAD
Rebranding test
Is a rebrand really necessary or just a gut feeling? With clear criteria and questions, you can quickly assess whether a brand is ready for change.
Coming Soon

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