The Green Fairy
Served digitally: A web shop that makes you want lunch.
Green, healthy, pretty successful: The salad start-up Grünfee is growing — and with it the hunger for a professional brand presence. Our task: an advertising concept and a new world of communication that combines freshness, personality and a bit of self-irony.
Whether it's a web shop, flyer or social media — we present the “delivery canteen” as a smart answer to office hunger and show that salad can do more than “healthy.” With juicy visuals, smart language and branding that stands out of the box. Or rather: all around it. (The Grünfee company has now ceased operations. We are grateful to have been part of this fresh idea — and wish the entire team all the best for the future.)
17
coffee
Project consumption
85%
Customer knew what he wanted Rest mind reading
6
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
Grünfee wanted a brand image that could keep up with growth — fresh, professional and memorable.
02
Think
Target group analysis, brand enhancement and development of a communication concept around the topics of “business lunch” and “delivery canteen”.
03
Create
Visual and verbal implementation for web shops, print and social media — with visual worlds that whet the appetite and texts with bite.
04
Aftermath
The new appearance strikes the right note — and ensures that even more ruminants are tasted for.
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Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
