Fleazy
Fleazy — Tiles, but Please with Feeling
An online shop for tiles that does not overwhelm but provides orientation? Challenge accepted.
With Fleazy, we developed a brand from scratch for the tile retailer: Name, slogan and logo form the basis — the claim “Just find the right tile” became a common thread throughout the entire website. This was followed by a curated WooCommerce shop with lovely UX, branded packaging for sample packages, newsletter campaigns and a stylishly illustrated social media presence.
The special feature: self-illustrated visuals and a warm tone that turns a pure shop into a brand. Not too much, not too little — just fleazy.
68
coffee
Project consumption
40%
Customer knew what he wanted Rest mind reading
5
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
The goal was a curated tile shop that stands out from the crowd — clear, friendly and with a suitable brand story.
02
Think
Naming, Positioning and Brand Environment have been developed in such a way that they create trust and reduce the selection stress when buying tiles online.
03
Create
WooCommerce shop, logo, illustrations, packaging, email marketing, social media — everything in a coherent look & feel.
04
Aftermath
We continued to provide Fleazy with strategic support even after the go-live — with SEA campaigns, SEO optimizations, social media content and targeted email marketing.
Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
