Teleconnekt
Get Connected. Stay clear.
Rebranding in a complex industry? Challenge accepted. For Telekonnekt, a player in the area of telematics infrastructure, we developed a new brand identity that combines clarity and expertise. In a strategic workshop, we sharpened our positioning and developed a precise claim. We then set about designing a new logo, a website in Webflow, uniform product graphics and the trade fair presence. The result: a presence that works digitally and analogously — modern, focused and visually to the point.
48
coffee
Project consumption
87%
Customer knew what he wanted Rest mind reading
8/10
S.I.U.
(services in use)
(services in use)
The Full Service Circle*curve
TheFulfillmentPath
Structure creates clarity — even in creative processes. That is why we work in four defined phases: We start with a clear briefing, from which we derive direction and potential. Then you think, throw, reject — until the idea fits. The next step is designing, building and refining. And in the end? Let's take a closer look at what works — and how it continues.
01
Briefing
Together with the Telekonnekt team, we analysed goals, challenges and market environment — and laid the basis for the new brand identity.
02
Think
In a positioning workshop, we sharpened key messages, developed the new claim and defined the strategic direction.
03
Create
Strategy became design: new logo, product graphics, exhibition stand and a website that reduces complexity and provides orientation.
04
Aftermath
The new website was successfully implemented — digitally and analogously. And Telekonnekt is now on the move more clearly, consistently and visibly.
Some Very Strong Words
“For us, working with you is like having our own marketing department — only externally. You think along, ask the right questions and are fully involved — not just on a project basis, but with a genuine interest in growth. And all of this on equal terms, with humor and a clear sense of how we work — professionally and personally.”
“What I particularly appreciated about the collaboration was that you didn't just implement, you really thought about it — from the first strategy workshop to the last exhibition stand. Everything built on each other, and in the end we had a consistent concept that worked well.”
“With you, it's not a classic agency thing, but real teamwork. I like to talk to you regularly, because you think along with and ahead — and that is exactly what is needed if PR and marketing are to really work together. Your ideas are often unconventional, but never without a strategy behind them. That makes you very valuable as a partner.”
“It was crucial for us to work with an agency that understood our values — and has just as much sensitivity for style, language and standards as we do. From the outset, the collaboration was professional, reliable and characterized by a keen sense for our target group. We feel very well supported.”
“I've worked with the team across three different biotech companies now, and what keeps me coming back is simple: they get it done — and they get it right. From brand strategy to execution, it's always a real partnership. Fast timelines, high expectations, no drama. Just smart people who understand how to translate complex science into clear, confident brands.”
